Banner Dimensions

By Oliver Liebscher on 13/10/2012

Banner ads can technically be any dimension, it's up to the owner of the website what space they want to allow for advertisements. Luckily for web designers a standard set of dimensions have emerged that have become fairly universal. The recent boom in mobile advertising has brought a whole new set of sizes which as of yet haven't found the same universal set of sizes in the way web banners have.

To give you an idea of some popular banner dimensions we've pulled together a few examples:

728x90 (Leaderboard)


Seo Simplified Static Banner

300x250 (Medium Rectangle)

Deloitte Gif Banner


Deposit Photos Static Banner

160x600 (Wide Skyscraper)

Behance 160x600 skyscraper banner

120x600 (Wide Skyscraper)

Oakley 120x600 Skyscraper Banner

According to Google the most successful ad sizes are 336x280 (Large Rectangle), 300x250 (Medium Rectangle) and the 160x600 (Wide Skyscraper). For a full list of banner sizes see the IAB's (Interactive Advertising Bureau) banner dimension guide