Bannerspiration Blog

Banner Dimensions

By Oliver Liebscher on 13/10/2012

Banner ads can technically be any dimension, it's up to the owner of the website what space they want to allow for advertisements. Luckily for web designers a standard set of dimensions have emerged that have become fairly universal. The recent boom in mobile advertising has brought a whole new set of sizes which as of yet haven't found the same universal set of sizes in the way web banners have.

To give you an idea of some popular banner dimensions we've pulled together a few examples:

728x90 (Leaderboard)


Seo Simplified Static Banner

300x250 (Medium Rectangle)

Deloitte Gif Banner


Deposit Photos Static Banner

160x600 (Wide Skyscraper)

Behance 160x600 skyscraper banner

120x600 (Wide Skyscraper)

Oakley 120x600 Skyscraper Banner

According to Google the most successful ad sizes are 336x280 (Large Rectangle), 300x250 (Medium Rectangle) and the 160x600 (Wide Skyscraper). For a full list of banner sizes see the IAB's (Interactive Advertising Bureau) banner dimension guide

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Anatomy of a Perfect Banner Ad

By Oliver Liebscher on 15/09/2012 have created this awesome infographic that shows the anatomy of the perfect banner ad. Well worth checking out if you're building flash banners.

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5 Tips for Creating Flash Banners

By Oliver Liebscher on 01/05/2012

1. Call to Action

Having a good call to action button is essential, it tells the user what you want them to do - buy now, read more, play now, etc. This Bwin flash banner is a great example

2. Interaction

According to Google flash banners can expect only a 0.09% CTR interactive flash banners have a 2.5% interaction level. Although the CTR is fairly similar (0.10% for interactive banners) the interaction level is massively higher, something that may not lead to direct sales but increases brand awareness.

3. Animation

The theory is flashing banner catches the users eye - this must lead to more clicks? Not true. This report from the Google DoubleClick network actually shows a higher CTR (Click through rate) for static banners over animated banners - 0.10% against 0.09% respectively. However with an animated banner you can display more information to the user - you may be giving them information without needing them to click, for example 'latest film, out now!'

4. Avoid hated advertising techniques

Usability guru Jakob Nielsen has compiled a list of most hated advertising techniques. Based on a large amount of primary research and written by one very clever guy, make sure you don't fall for any of them!

5. Honesty

Unethical designs such as fake system alerts, windows, etc are effective, however these are, unsurprisingly banned by Google Adwords. Marketing won't be effective if you don't have the product/price/promotion, don't insult your users intelligence by trying to trick them into clicking your ad.

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HTML5 Banners, Facebook Integration & GPS Advertising - 2012 Predictions

By Oliver Liebscher on 02/01/2011

My predictions for the world of advertising in 2012:

Facebook Integration

How useful would it be if you were able to detect age, gender, hobbies, etc for your customers as they browse your website? You could taylor your site to each individual, for example if you have a clothing store as the user enters the website you detect (through their Facebook details) that this particular customer is 25 years old, male and enjoys football - all of the promotions or advertising that individual is shown are targeted and relevant to him. The customer is happy because they're seeing promotions they're actually interested in and the store is happy because the customer is more likely to find something they want.

Facebook would benefit as it's encouraging the 'social web' they're always promoting, of course purchases made or possibly even browsing history would be posted to your Facebook wall. Plus what type of website wouldn't find this useful? E-commerce, news, blogs, video websites - you name it. Google analytics is great for location, language, new vs returning, etc but you don't know any personal information

My only doubt about the depth of Facebook integration is if this would be a breach of their user terms and conditions, but in all honesty Facebook is so powerful i'm sure they'd be able to pull it off.

HTML5 Banners

Flash is dead. Well it still retains a high market share in banner advertising but it's just a matter of time. Flash isn't supported by iOS which is a bad thing when mobile internet usage is set to overtake desktop usage within five years. So what's the replacement? My prediction is HTML5 banner ads - they're smaller file sizes (better for mobile usage), more accessible than flash, don't require plugin support and can include SVG (scalable vector graphics) which can make the banner responsive to display well on all devices.

The only drawbacks I can currently see is the industry catching up with the technology, it will require a whole new skill set to understand the way banners will have to be coded - hopefully tools like Google Swiffy and Adobe Edge will make this easier.

GPS Advertising

Offline, location-based advertising tailored towards you. For example, you walk past a shop in the high street the shop can detect that you are within twenty meters and sends you a specific offer - two for one widgets today inside XYZ store!

Although it sounds very big brother I think it would be useful if you build a profile for yourself - interests, or specific shops or types of shops you'd like to hear from. Obviously it would be opt-in otherwise i'm sure it would send users crazy. Look at the success of check-in apps like Foursquare and businesses incentivising checking-in at their location.

Will any of these predictions come true? Have a missed a blindingly obvious reason these wouldn't work? Let me know in the comments.

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Welcome to the Bannerspiration Blog

By Oliver Liebscher on 02/12/2011

Welcome to the Bannerspiration Blog. We shall be using this blog to discuss online advertising, the designing and measuring of effective Flash banners and the future in HTML5 and Flash replacements. Plus plenty of other advertising orientated topics.

Why Create a Website about Banner ads?

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